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BookBaby is a self-publishing firm. It was founded in 2011. Self-publishing has been around since the 1400s (at least). However, it has become a thriving alternative to the traditional publishing paradigm in the last ten years, allowing writers greater autonomy and opportunity to realize their goals. Several horror stories about authors getting fired after the bill is paid. BookBaby ensures its writers have all the tools and knowledge they need to be successful authors. BookBaby also provides excellent customer service, guaranteeing its consumers are completely happy.